Taylor Rhea Consulting
MARKETING AND COMMUNICATION STRATEGIES

Human first.Substance always.

I help businesses define what makes them different, drive a consistent narrative across channels, and build the kind of customer-first marketing plans that actually work.

Explore how I can help
Build trust.Stand out.Inspire action.
THE POINT OF VIEW

More clarity.
Less noise.

When people have endless choices, what makes them choose you—and come back?

Your business has a story, a point of view, and reasons people choose you. I help you bring those into focus and express them consistently, from a first impression to a long-term customer relationship.

Through Taylor Rhea Consulting, I bring strategy, content and action plans together, so your team has a clearer direction and your customers understand what makes you worth choosing over the growing competition.

SERVICES

The big picture.
The right actions.

Strategy, voice, and communications that work together wherever your business shows up.

01

Brand Voice + Content

I help you clarify your story, what you offer, and why someone should choose you. Then I turn that foundation into a distinct voice and copy for your website, campaigns, and social media, with content themes and posts that are distinct to your business.

BRAND STORY · VOICE · WEBSITE & CAMPAIGN COPY · SOCIAL CONTENT
02

Customer Lifecycle Communications

I create email and SMS sequences with a job to do: welcome a new customer, help someone decide, follow up after a purchase, or invite them back. Each message feels connected to the relationship rather than pieced together.

EMAIL & SMS · NURTURE SEQUENCES · FOLLOW-UPS · REPEAT-CUSTOMER CAMPAIGNS
03

Strategy Building

I build marketing and communications strategies around your goals, your audience, and what sets your business apart. I work with you to decide where to focus, what to say, and how to reach people—with clear priorities, coordinated campaigns, and a content plan your team can put into practice.

MARKETING STRATEGY · COMMUNICATIONS STRATEGY · CAMPAIGN & CONTENT PLANNING
04

Thought leadership & public relations

I turn your expertise and perspective into stories worth sharing, shaping articles, executive commentary, media pitches, and announcements around something useful to say.

ARTICLES · EXECUTIVE VOICE · MEDIA PITCHES · ANNOUNCEMENTS
MY APPROACH

AI-backed.
Human-led.

I start with your business and the people you want to reach. What do they value? What do they need to hear? Where does the conversation fall short? Those answers guide the work.

  1. 01 / LISTEN

    Understand what makes you different.

    I listen to your story, your customers’ questions, and the reasons people choose you. I look for the details that make your business worth knowing.

  2. 02 / SHAPE

    Put your value into words.

    I turn that understanding into clear, specific messages and a voice that feels like you—making it easier for customers to see how you fit into their lives.

  3. 03 / REFINE

    Keep the conversation going.

    I put the message to work across your website, email, social channels, and public-facing stories. You get a practical plan for what to say next, with room to learn from customer questions and responses.

THE PERSON BEHIND THE WORK

Hi, I’m Taylor Rhea.

Louisville local. Dot connector. Concert regular.

Taylor Rhea smiling in a green hat
15+years in marketing
and communications

I connect the big picture with the right words, directions, and details that bring your marketing to life.

My career started in an advertising agency and has taken me through marketing and communications roles at large brands, including Nationwide, Humana, and Elevance Health, then into leading marketing for Canopy Services, a PE-backed portfolio of home-service brands. Currently, I lead marketing for The Hideaways, a short-term rental company, bringing a hands-on perspective to brand-building and the customer experience.

I’ve shaped brand strategies, built customer welcome and onboarding experiences, improved search, designed and written for executives, and helped brand teams find a clear plan. Across those different businesses, the same questions keep me grounded: what does the person on the other side of the screen need to understand, feel, or do? And how are we making it easy for them to do it?

Through Taylor Rhea Consulting, I bring my experience directly to business owners and teams. I listen closely, ask questions, and turn complex ideas into a strategy and plan you can actually use, and communications that stay authentic to you.

More about my experience on LinkedIn
LET’S TALK ABOUT YOUR BUSINESS

Let’s put your
next move in motion.

Define your direction. Strengthen your message. Give customers a reason to keep choosing you.